Promote Safe Driving Practices to Protect Your Most Valuable Investment – Your Employees and your customers: the Community
Corporate Social Responsibility is a concept which more and more corporations are imbibing into the core values of the company and taking initiatives for the social and economic development and environmental protection. Incorporating Road safety as a part of CSR can ensure employee and community safety as it is a known fact that Traffic incidents are one of the most common dangers that exhausts human and material resources.
The overall economic burden of road traffic accidents is very high and costs three times as much as someone’s annual salary to replace them, or the fact that loss of key employees could lead to loss of business continuity and loss of sales, or the fact that significant amounts of management time are expended on dealing with the aftermaths of road traffic accidents affecting employees. Why would a business choose to ignore these Employer and employee health care costs? Isn’t it more cost-effective to invest in traffic safety measures. It will benefit the employees and the entire society as a ripple effect.Corporations can play a significant role in ensuring and improving the safety of the public. Listed below are some of the suggestions.
- Contribution and Co-ordination: Corporations should play a vital role in planning and investment of traffic and road infra-structure leading to their business premises in the towns/cities in which they operate which helps the logistics of their business as well as community in general. They should co-ordinate with the government and the concerned agencies to accomplish it.
- Create a Road Safety Program: Review and update your driving policies, practices and procedures and create a plan of action. The programs should inform employees about traffic hazards and educate them about responsible driving practices.
- Planning Infrastructure: When building new business premises give due importance to transportation issues and parking spaces and ensure that employee mode of commuting is safer, quicker and easier. Be prepared to invest on parking spaces, drive ways and restructuring the near by roads paving way into the premises.
- Educate Your Staff (And Contractors): Test your employees knowledge about the risks associated with work-related driving and the steps your company is taking to keep them safe when they are behind the wheel. Provide employees with instruction, training and supervision necessary to ensure their safety.
- Confirm employees know and follow company safe driving policies and procedures.
- Handouts and Posters: Print or download the Road Safety At Work Week poster and infographic and share them with your workers.
- Provide continuous safety training and communication:
Even experienced drivers benefit from periodic training and reminders of safe driving practices and skills. It is easy to become complacent and not think about the consequences of our driving habits. - Extend Support to families: Once your driver safety program is operational, consider extending it to your employees’ families and members of your community.
- Ensure safety of Employer -owned vehicles: Confirm these vehicles operated by employees are fit for purpose, regularly inspected and properly maintained.
- MotorVehicle and Cell phone companies:
Motor Vehicle and Cell phone companies have additional responsibility of raising the awareness of safety practices on Roads and how distraction driving can be dangerous. They should extensively promote Road safety Ads and campaigns.
India traffic revolution 