A publicity and media campaign is a great way to promote Road Safety and get important road safety messages across to a wider audience. Planning media and communications activities put road safety in the spotlight and persuade people that road safety is a key issue for everyone.
Ad Campaigns about Road safety 
A series of effective Advertising Campaigns should be built around the theme of Road safety and enforcement of traffic rules and regulations which can include aspects such as:
* Wearing Helmets
* SeatBelt safety
* Speed limits
* Avoid Use of phones when driving
Role of Celebrities 
The message sent through a public figure/celebrity can be catchy and reaches to the masses quickly. So celebrities should contribute their part by coming forward and coordinating with government and the other concerned agencies to spread the message of following traffic rules and regulations in ensuring safety on Roads.
Telecasting events based on Road safety, accident research and statistics
Media can play an active role in the research of Traffic rules, regulations and accident statistics and present information which serves both the public as well as transportation department thereby encouraging both the parties to raise their standards and work together for safer roads and regulations.
Hosting Talk shows about safety
General public and officials from department of transportation and safety should be invited to the talk shows and provided a platform to discuss and exchange their views about the pros and cons surrounding the traffic rules, regulations and road conditions which can give inputs to both the parties about the areas that need their attention and improvement. It also helps in bringing about greater awareness to the public about the precautions and regulations that they need to take for their own safety.
India traffic revolution 